"KAIJU Report": Global Entertainment Fandom Survey 2025

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Understand where Japanese pop culture—anime, games, J-POP and more—stands in today’s global market

A report by a team of specialist researchers based in the United States, examining where Japanese pop culture stands in the world and the potential it holds. Covering anime, manga, film, drama, J-POP, games, creators, artists and more, it offers a bird’s-eye view of Japanese pop culture in today’s global market.

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About the KAIJU Report

Report sample: Types of Entertainment by Fanbase Size Ranking Report sample: Types of Entertainment by Fanbase Size Ranking

FanserveUs, led by John McCallum—who brings extensive marketing research experience in Japanese anime, games and other pop culture fields, primarily in the United States—examines the global position and potential of Japanese pop culture using data from the “Global Entertainment Fandom Survey 2025,” which covers 14 countries including the United States, India, France and South Korea. Written from the perspective of overseas researchers, the report offers a bird’s-eye view of where Japanese entertainment stands in the global market today.

■ Table of Contents

  • Basis for New Strategies in Research
  • Executive Summary
  • Your Team
  • Project Overview
  • Anime
    1. ┗ Anime | Perceptions & Attitudes
    2. ┗ Anime | Merch & Monetization
    3. ┗ Anime | Isekai & Fantasy
  • Manga
  • VTubers
  • Japanese Music
  • Japanese Live Action
  • Japanese Video Games
  • Cultural Differences
  • Streaming Platforms

■ FanserveUs CEO & Lead Author of the KAIJU Report

John McCallum
Louisiana-born and steeped in startup culture from his Harvard roots, John brings over a decade of market research experience to industry leaders and fans the world over and is a pioneer in quantifying the global anime fandom. John has been featured in or cited by the Society for the Promotion of Japanese Animation (SPJA), The Japan Times, Nikkei Entertainment! and other leading organizations and publications.

Pricing

Report (PDF) English edition: 330,000 JPY (tax included)
Japanese edition: 330,000 JPY (tax included)
Japanese + English editions: 550,000 JPY (tax included)
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