Anime Global White Paper 2026 powered by Animeasure®
Discover global anime trends through Interpret’s extensive study of 15,000 consumers across 15 markets.
This report provides an in-depth look at viewership patterns and title-specific data with year-over-year comparisons.
Uncover regional potential and gain actionable insights to power your international business strategy.
Key Findings
In the U.S., Anime Viewership Has More Than Doubled in Five Years
・Between 2020 and 2025, the percentage of the population who watch anime increased in all nine core markets tracked.
・The U.S. anime viewership reached 22% in 2025, up from 10% in 2020, representing a compound annual growth rate of +17%.
・In 2025, the top three countries by anime viewership were Japan (55%), China (42%), and India (41%).
"Jujutsu Kaisen" Is the Only Post-2020 Title to Rank in the Top 10 Across All Nine Countries
・Among anime titles that debuted since 2020, “Jujutsu Kaisen” appeared in the most-watched rankings in every country surveyed in 2025.
・Classic franchises continued to dominate overall: “Case Closed (Detective Conan)” ranked #1 in Japan, China, and South Korea, while “Pokémon”, “Dragon Ball”, and “Naruto/Boruto” led in Western markets.
Action-Adventure Dominates Globally, but Genre Preferences Vary by Market
・Action-Adventure ranked among the top genres in all nine countries. However, the "Isekai" (Another world) genre, one of the most popular categories in Japan, only ranked in the top five in Japan and South Korea, suggesting that this genre has yet to break through in Western and other Asian markets.
Netflix Leads Anime Viewing in Most Markets Outside Japan and China
・When asked which services they use to watch anime, respondents in seven out of nine countries named Netflix as their top platform. Prime Video and YouTube also ranked highly across multiple markets.
・Crunchyroll ranked in the top 10 in every country surveyed outside Japan, China, and South Korea.
Anime Spending Is Widespread
・In all nine core markets, more than 10% of the total population of each reported spending money on anime-related products and services in the past year.
・Of anime viewers, 57% in Japan and 79% in India also spent on anime-related products—indicating high commercial engagement across all surveyed markets.
What Sets This Report Apart
Anime Global White Paper 2026 powered by Animeasure® is the report that combines consumer survey data across 15 countries with title-level viewership analysis, audience segmentation, and spending behavior, all tracked year-over-year from 2020 to 2025.
While other industry reports rely on platform-side demand estimates or focus on a limited number of markets, this report is built on direct consumer responses across a diverse set of countries, providing a ground-level view of how anime audiences are evolving globally.
Survey overview
| Product Name | Anime Global White Paper 2026 powered by Animeasure® Global Expansion and Fan Enthusiasm 2020-2025 |
|---|---|
| Survey method | Online survey |
| Release Date | May 11, 2026 |
| Countries | Japan, USA, China, India, Indonesia, South Korea, Australia, Finland, France, Germany, Spain, UK, Brazil, Mexico, Saudi Arabia 15Countrie(2025) *The 9 major countries (Japan, USA, China, India, South Korea, France, Germany, UK, Brazil) are surveyed every year. Other countries are surveyed on an irregular basis. |
| Respondents | aged 13–65 in each country |
| Sample Size | about 1,000 samples per country |
| Survey Period | September–October annually |
| Data Period | 2020–2025 |
| Survey Conducted by | Interpret, LLC. |
| Data Aggregation | GEM Partners Inc. |
| The total number of pages | 47 pages |
Price
- Report: Japanese, Data analysis tool (Bilingual: JP/EN, Up to 5 IDs, 1 year access）: USD4,000
- Report: Japanese + English, Data analysis tool (Bilingual: JP/EN, Up to 5 IDs, 1 year access）: USD5,000
Table Of contents
- 1.Global Trends in Anime Viewership
- 2.Global comparison of Anime genre preferences
- 3.Top-Watched Anime Titles
- 4.Anime-Related Spending
- 5.Anime Viewing Platform
- 6.Country Profiles
List of Surveyed Titles
132 anime titles spanning pre-2000s to 2025 releases
*Title selection and era classification by Interpret, LLC.
- Pre-2000s (11titles)
- Case Closed
- Cowboy Bebop
- Dragon Ball / Dragon Ball Z/ Dragon Ball Super
- Gundam
- Neon Genesis Evangelion
- ONE PIECE
- Sailor Moon
- Saint Seiya
- The Rose of Versailles
- Pokémon
- Bubblegum Crisis
- 2000~2006 (12titles)
- Avatar: The Last Airbender/The Legend of Korra
- Bleach
- Death Note
- Fruits Basket
- Fullmetal Alchemist / Fullmetal Alchemist Brotherhood
- Naruto / Boruto
- Ouran High School Host Club The Melancholy of Haruhi Suzumiya
- Yu-Gi-Oh!
- Ghost in the Shell: Standalone Complex
- Hellsing Ultimate
- Black Butler (Kuroshitsuji)
- 2007–2013 (14titles)
- Attack On Titan
- HUNTER×HUNTER
- JoJo's Bizarre Adventure
- K-On!
- Madoka Magica
- Monogatari Series (e.g. Bakemonogatari)
- RWBY
- STEINS;GATE
- Sword Art Online
- FAIRY TAIL
- Kill la Kill
- The Devil is a Part-Timer!
- Anohana: The Flower We Saw That Day
- PSYCHO-PASS
- 2014–2016 (13titles)
- Free!
- Haikyuu!!
- Konosuba
- Mob Psycho100
- My Hero Academia
- One Punch Man
- Re:Zero
- The Seven Deadly Sins
- Tokyo Ghoul
- Irregular at Magic Highschool
- March Comes in Like a Lion
- Erased (Boku dake ga Inai Machi)
- Death Parade
- 2017–2019 (16titles)
- BEASTARS
- Black Clover
- Cautious Hero
- DARLING in the FRANXX
- Demon Slayer
- Fire Force
- Kaguya-sama: Love is War
- Miss Kobayashi's Dragon Maid
- The Rising of the Shield Hero
- Castlevania
- That Time I got Reincarnated as a Slime
- Dr.STONE
- The Promised Neverland
- Classroom of the Elite
- Golden Kamuy
- A Place Further Than the Universe
- 2020 (12titles)
- GREAT PRETENDER
- Jujutsu Kaisen
- Keep Your Hands Off Eizouken!
- My Next Life as a Villainess:All Routes Lead to Doom!
- Princess Connect! Re:Dive
- Rent-a-Girlfriend
- THE GOD OF HIGH SCHOOL
- Toilet-bound Hanako-Kun
- Tower of God
- Heaven Official's Blessing
- Daily Life of Immortal King
- Blood of Zeus
- 2021 (12titles)
- Don't Toy with Me, Miss Nagatoro
- Horimiya
- How a Realist Hero Rebuilt the Kingdom
- Komi Can't Communicate
- Odd Taxi
- Ranking of Kings
- The Great Jahy Will Not Be Defeated!
- Tokyo Revengers
- Wonder Egg Priority
- LINK CLICK
- Arcane
- To Your Eternity
- 2022 (10titles)
- Call of the Night / Yofukashi no Uta
- Date A LiveIV
- My Dress-Up Darling
- Shikimori's Not Just a Cutie
- SPY×FAMILY
- Lycoris Recoil
- Chainsaw Man
- Blue Lock
- Bocchi the Rock!
- Cyberpunk: Edgerunners
- 2023 (13titles)
- Tomo-chan is a Girl!
- Oshi no Ko
- Hell's Paradise
- Mashle: Magic and Muscles
- Heavenly Delusion
- My Love Story with Yamada-kun at Lv999
- Zom 100: Bucket List of the Dead
- The Girl I Like Forgot Her Glasses
- My Happy Marriage
- Frieren: Beyond Journey's End
- The Apothecary Diaries
- Campfire Cooking in Another World with My Absurd Skill
- BLUE EYE SAMURAI
- 2024 (8titles)
- Isekai Suicide Squad
- Ultraman: Rising
- Dandadan
- My Hero Academia: THE MOVIE You're Next*
- Delicious in Dungeon
- Solo Leveling
- UZUMAKI
- Dragon Ball DAIMA
- 2025 (11titles)
- Devil May Cry
- LAZARUS
- Witch Watch
- Moonrise
- GACHIAKUTA
- The Summer Hikaru Died
- My Hero Academia: Vigilantes
- Clevatess
- Orb: On the Movements of the Earth
- Takopi's Original Sin
- Mobile Suit Gundam GQuuuuuuX